Formula
ROI = net profit / initial investment x 100. Net profit includes final value, income, fees, and the original investment cost.
Investment performance tool
ROI Calculator
Measure return on investment for a campaign, business project, equipment purchase, real estate deal, or financial investment. Enter cost, final value, income, fees, and holding period to compare total and annualized ROI.
Calculate ROI
Net profit
$0
ROI
0%
Annualized ROI
0%
Return multiple
0.00x
Example
If you invest $10,000, end with $12,500, earn $500 income, and pay $200 in fees, net profit is $2,800 and ROI is 28%.
Use cases
Marketing campaigns, equipment purchases, business projects, property improvements, resale deals, and long-term investment comparisons.
How to read ROI
ROI is useful for quick comparisons, but it does not show risk, cash flow timing, taxes, or opportunity cost. Use annualized ROI when comparing investments held for different lengths of time.
FAQ
What is a good ROI?
A good ROI depends on the risk, time period, and alternatives available. A high-risk project should usually require a higher expected ROI.
Can ROI be negative?
Yes. ROI is negative when the final value plus income is lower than the investment and related costs.