Finance & Business Calculator

Markup Calculator

Calculate selling price from cost and markup, compare it with gross margin, and estimate total gross profit for multiple units.

Markup inputs

Markup formula

Selling price = cost × (1 + markup %) ; gross margin = (selling price - cost) ÷ selling price

Selling price from markup

Enter cost and markup percentage to calculate price.

Margin comparison

Shows the gross margin implied by the price.

Quantity profit estimate

Multiplies gross profit per unit across planned quantity.

Markup vs margin

Markup and margin are related, but they are not the same. Markup is calculated from cost. Margin is calculated from selling price. A 50% markup on a $10 cost creates a $15 selling price, but the gross margin is 33.3%, not 50%.

Use markup when building a price from cost. Use margin when comparing profitability across products, discounts, channels, or sales reports. This calculator shows both so pricing decisions are less confusing.

Markup inputs

InputWhat it meansPlanning note
Unit costProduct, material, or service delivery costUse landed cost if shipping or duties are part of cost.
Markup percentPercentage added on top of costMarkup is cost-based, not revenue-based.
Override selling priceOptional direct price inputUse this to analyze an existing price.
QuantityNumber of units soldEstimates total gross profit before overhead.

Common use cases

Retail pricing

Turn product cost into a consistent selling price.

Discount analysis

Check whether a sale price still keeps enough margin.

Wholesale quotes

Estimate gross profit across larger order quantities.

Frequently asked questions

What is markup?

Markup is the percentage added to cost to create a selling price.

What is the difference between markup and margin?

Markup is based on cost, while margin is based on selling price.

How do I calculate selling price from markup?

Multiply cost by one plus the markup percentage.

Can I analyze an existing price?

Yes. Enter a selling price override to calculate gross profit and margin from that price.

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Last reviewed: July 30, 2026. Use these results for planning, then confirm business, tax, and accounting decisions with your own records.

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