Formula
Profit = revenue - total cost. Profit margin = profit / revenue x 100. Markup = profit / total cost x 100.
Business pricing calculator
Profit Margin Calculator
Calculate profit, margin, markup, and break-even price for products or services. Use it to test pricing, cost changes, discounts, and sales fees before you publish an offer.
Calculate margin and markup
Net revenue
$0
Gross profit
$0
Profit margin
0%
Markup
0%
Example
If a product sells for $100 and costs $65 including fees, the profit is $35, the margin is 35%, and markup is about 53.85%.
Useful for
Ecommerce pricing, service quotes, wholesale planning, marketplace fees, discount testing, and business profit checks.
Margin vs markup
Margin compares profit with selling price. Markup compares profit with cost. They are not the same number, so use the one that matches how your business sets prices.
FAQ
What is a good profit margin?
It depends on the industry, cost structure, and sales channel. Compare your margin with similar products and include fees, returns, and overhead.
Should shipping be included in cost?
Include shipping when your business pays it or when free shipping is part of the offer. Exclude it only when the customer pays it separately.